Interspire Shopping Cart Officially Dead July 1, 2012

It looks like the management over at Interspire have finally grown spine and have announced that they will no longer “officially” be supporting Interspire Shopping Cart beyond July 1, 2012.

Here is the sneaky little announcement that was posted on their discussion forum:

As you may know if you’ve been following along, our focus lately has been on BigCommerce, which is our SaaS e-commerce offering. BigCommerce has been growing extremely fast since it was launched in 2009 and it’s now very close to reaching 25,000 clients.

When we launched Interspire back in 2003, SaaS was still a new concept and our focus, much like everyone else’s was on perpetually licensed (or “behind the firewall”, as it’s now called) software. Since then, times have of course changed and now most software is delivered on-demand.

As a result, today we’re announcing that on July 1st 2012 we will be discontinuing the following products:

Interspire Shopping Cart
Interspire Knowledge Manager
Interspire Website Publisher

This means that up until July 1st you will still be able to purchase licenses of these products, however on July 1st we will no longer be selling new licenses, upgrades or extra maintenance.

All existing clients will continue to receive support until their maintenance period expires, however after July 1st there won’t be an option to extend or renew any maintenance period.

If you are an Interspire Shopping Cart customer and would like to switch to BigCommerce, then please go here to learn more. We have partners dedicated to assisting with the migration process and you can look forward to dozens of new features which are part of BigCommerce.

Thank you for supporting the Interspire products over the years and we hope they’ve helped you grow your business and revenues. Our focus moving forwards is on BigCommerce and really empowering business owners to take advantage of our SaaS e-commerce offering to grow their business.

Fortunately I decided to refocus my attention on CS Cart quite a while back but still can’t deny that the whole experience with Interspire has left a very sour taste in my mouth and makes me very nervous for all you BigCommerce customers if management get bored with that project to.

Sneaky Little SEO Tip for BigCommerce And Interspire Shopping Cart

Add to Cart Links

Maximising your internal linking structure really does make a huge difference to your “On Page SEO” efforts. Each page on your site passes a certain amount of PageRank through to every page that is linked to from that particular page.

Theory goes that the more often a page is linked to the more important it must be.

Taking this theory into account means we must hand out “link equity” fairly conservatively when putting our pages together, making sure you only link to pages that you have to, or are of utmost importance ie categories and products pages.

Now taking “link equity” into account, one thing that continues to bug me (and some may think that I am a bit pedantic) is the way that Interspire/BigCommerce have set up their templates to handle all these “Add to Cart” and “Choose Options” links that are scattered throughout the site (see image below).

Add to Cart Links

Unfortunately each of these links will pass a little bit of PageRank through to the Shopping Cart Page, which is really not a page that is likely to bring in a lot of search engine traffic. So it makes sense that we really don’t want to link to this page unless it’s absolutely necessary (i.e. the product page).
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Example of Page Heading

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Good-quality SEO knowledge is without doubt one of the most highly sought after skill sets of anybody that is looking to promote their online store. Understanding the basics of SEO can save you a ton of cash, whether it be via performing the tasks yourself, or by having the ability to sort through and find […]

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SEO module categories and brands settings

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They started our car by pushing it backwards up the hill!

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